Travelife and Rainforest Alliance announce ground-breaking partnership

Travelife for Hotels & Accommodations is proud to announce a ground-breaking partnership with the Rainforest Alliance, designed to increase the choice of internationally approved sustainable properties available to holiday-makers.

The two sustainability certification schemes signed an agreement whereby all hotels and accommodations that meet the Rainforest Alliance’s assessment criteria will also be able to display the Travelife for Hotels & Accommodations certification mark and be marketed through their promotional channels – such as partner tour operator members, online travel agents and the Travelife Collection website.

Picture 1: The agreement was signed at Travelife WTM stand beginning of November.

The announcement brings together two of the biggest brands worldwide in the sector and marks a significant development in the travel industry. As well as uniting leading schemes from Europe, Latin America and the Caribbean, it is the first time two sustainability schemes for hotels have partnered in this way.

Accommodations that have already been certified as sustainable by the Rainforest Alliance - as well as those that achieve it in the future - will be offered the opportunity to also carry the Travelife Gold certification mark. This benefits both hoteliers and consumers – providing increased marketing opportunities to the hotels and a wider choice of sustainably certified hotels in one place for holiday-makers.

The partnership provides Rainforest Alliance certified hotels with multiple benefits, including increased promotion to the European market and saving money by achieving two separate certifications while only needing to pay for one audit.

Picture 2: Edward Millard (Rainforest Alliance) and Nikki White (Travelife) are looking forward to a successful partnership.

Ronald Sanabria, sustainable tourism vice-president from the Rainforest Alliance, said: “This is collaboration between two like-minded organisations working to common goals, whose standards have been recognized by the Global Sustainable Tourism Council.  By partnering with Travelife for Hotels & Accommodations we can offer increased recognition to tourism companies committed to the conservation of natural resources and the wellbeing of host communities and workers. This collaboration demonstrates the truly global nature of both tourism and sustainability. It’s been a fascinating process working together to get to this stage and we look forward to building on this in the future”.

Nikki White, Travelife for Hotels & Accommodations, said: “We are excited to announce this partnership, which is the culmination of more than a year of planning, fieldwork and discussion. We are able to collaborate in this way due to the shared approaches and practices of the two organisations. As well as being united in our vision to improve the welfare of local people and the environment by practical action on the ground, our auditing methods and assessment criteria are aligned enough to enable us to confidently display our certification marks side by side.”