Travelife launches new branding at WTM

Travelife recently launched its exciting new branding at World Travel Market

The new branding is one piece in the wider strategy to substantially increase the number of Travelife certified hotels and improve sustainability across the industry. The fresh new look for the brand builds on recent changes to Travelife for Hotels & Accommodations’ certification criteria launched earlier this year. The new Travelife criteria were introduced in recognition of the advances in sustainability in the travel industry over recent years.

Travelife’s brand refresh includes a new logo with a hand and leaf motif and a new strapline ‘Sustainability in tourism’. The hand and leaf exemplify the two sides of sustainability in travel – people and places.

The new brand encompasses both sides of the business –Travelife for Hotels & Accommodations and Travelife for Tour Operators & Travel Agents – that work with tourism companies to help them improve their environmental, social and economic impacts.

Nikki White, Travelife for Hotels & Accommodations, said: “The logo gives a bolder, fresher look and feel to Travelife and reflects the momentum behind the brand and our growth in the market. As well as demonstrating that people are at the heart of sustainability, the image of the hand represents the support we provide to our members. Our hotel and accommodation owners are focused on running successful businesses, but they are not necessarily sustainability experts. It’s in recognition of this that we have developed Travelife as a step-by-step programme, which also helps hoteliers meet the expectations of consumers in this area”.

Travelife showing the new Logo at WTM 2014.

The refreshed Travelife logo was developed in consultation with key partners and will feature on partner websites and in millions of brochures from the autumn. The new logo and certification marks respond to consumer demand by helping them quickly and easily identify more responsible travel companies and accommodation when choosing a holiday.

“Hotels that have worked to achieve the new Travelife Gold Award or Travelife Award of Excellence certification marks represent substantial and superior levels of sustainability in the market,” says Ms White. “Travelife certification is well-deserved recognition for the hotels that achieve it and the new Travelife marks will help them stand out from their competitors in an increasingly competitive market”.