In September 2010 an EU Eco-Innovation project named INTOUR was initiated. The new INTOUR project will use the EU Eco-Management and Audit Scheme EMAS and the EU Ecolabel to provide credibility and direction to the efforts of travel agencies, tour operators and accommodations at improving their social & environmental performance. Travelife is financially supported by the European Union Eco-Innovation program.
The INTOUR project approach
The INTOUR project will integrate the EU Eco-label for accommodations within the harmonized assessment system for hotels. In addition, new innovative tools will be developed and added to the integrated approach. For example, existing standards for accommodations will be extended to other elements of a tourism package (transport, excursions, attractions, etc.). The approach will also include an innovative supply chain and cluster based market replication leading to a considerable increase in the uptake of environmental management and labelling schemes. The supply chain approach will be complemented with a destination-based approach in three pilot destinations (Austria, Turkey and Italy). Such a collective supply chain approach can be seen as a turning point in the relationship between tour operators, hotels and destinations. The INTOUR project will bring together the innovative sector-wide supply chain approach of the European tour operators with the credibility, experience and solidness of the EU voluntary tools.
This project is co-funded by the European Union within the Eco-innovation initiative of the Competitiveness and Innovation Framework Programme (CIP).